The AI Leadership Advantage
If You've Been Too Busy to Learn AI… That's Exactly Why You Need To
Most AI workshops give you a demo and send you home. This is a 4-week implementation sprint built for owners and executives of $500K–$5M businesses that installs an AI operating system into your business while you're running it.
8 hours total · 4 live sessions
· You leave with a system your team can follow, not a stack of notes and good intentions
Built for owners and executives, not technologists
Only 10 spots left in the April cohort
You built this business. Now it runs you.
You're in every meeting. You're reviewing every proposal. You're answering questions your team should be able to handle. The strategic work, the work that actually grows the business, keeps getting pushed to "next week."
Meanwhile, your team is using AI. Some of them have told you. Some haven't. They're drafting emails, pulling research, writing proposals with tools you haven't had time to evaluate. And every week, another article tells you AI is going to change everything.
You know it matters. You're not ignoring it. You're just buried.
And here's the part that's hard to say out loud:
The busier you are, the more you need AI and the less time you have to figure it out. That gap gets wider every month.
You've probably sat through an AI demo or two. Maybe even played with ChatGPT. But there's a difference between knowing AI exists and knowing how to use it to get hours back every week for yourself, and for your team.
The leaders who figure this out aren't working harder. They're compressing the work that eats their time (proposals, admin, meeting prep, research, content) so they can finally spend time on the work that actually matters.
This isn't about becoming a technologist. It's about getting your time back so you can be the CEO your business actually needs.
THE REAL SHIFT
Here's what most AI workshops miss
AI doesn't fix broken systems. It amplifies whatever system you already have.
That's why we built this differently.
Before we turn anything on, we build the foundation: the principles, the business equation, and the governance framework that makes AI actually work at the leadership level.
Four weeks from now, you won't just know how to use AI.
You'll have an AI operating system running in your business.
The Program
The AI Leadership Advantage: The 4-Week Intensive
This isn't a course you watch and forget. It's an implementation sprint that installs real systems into your business with deliverables you can deploy after every session.
AI is a management discipline, not a toy. This is where it starts.
Week 1 - Foundations & Principles
We reframe what AI actually is (amplified intelligence, not magic), establish the core principles your organization needs to use it safely, and install the prompting fundamentals that turn inconsistent outputs into reliable ones.
You'll walk away with
A clear understanding of AI principles — from co-pilot thinking to human-in-the-loop to shadow AI management.
The 10-80-10 rule and RICCE prompting framework your team can start using immediately.
Ground rules for safe AI use — privacy, bias, hallucination management, and data boundaries
Practical techniques to catch bad outputs and protect your thinking: hallucination audits, sycophancy checks, and cognitive offloading safeguards
“I’ve attended many AI themed conferences but it was the very first one I attended where material was presented in a way that I could apply what was shared. If you have any level of interest in AI, even minute, please take this course.”
Install AI across every part of your business that eats time.
Week 3 - Core Process Areas
We walk through every major process area in your business and show you exactly where AI compresses time in each one.
Marketing: Content creation workflows, thought leadership positioning, and how AI has fundamentally changed the inbound funnel. You'll see how to go from a voice-recorded idea to a polished LinkedIn post that's 70-90% complete (the same workflow we use at Levership).
Sales: AI applied to every stage of the pipeline, from lead sourcing and prospect profiling, to proposal and RFP acceleration, to conversion coaching using personality insights. You'll see how to prepare for meetings in minutes, build competitive analysis on demand, and get proposals out the door faster.
Delivery: AI as a paperwork shredder. Production planning, daily operations, job updates, and the admin tasks that consume your team's capacity, compressed so your people can focus on the work that actually requires them.
HR: Better job ads, values-based interview questions, AI-assisted onboarding design, pay band benchmarking, and performance development. Plus workforce planning for the hybrid team of humans and AI working together.
You'll walk away with
AI techniques for each stage of your sales pipeline — from lead sourcing to proposal to conversion
Content creation workflows: voice capture → AI draft → human refinement
Hands-on experience with prospect profiling, competitive analysis, and meeting preparation using AI
AI applications for HR — recruitment, onboarding, pay benchmarking — you can bring to your team immediately
“Excellent, a lot deeper than I am currently using AI. [My biggest takeaways are] to improve prompts, dive deeper into NotebookLM, and easily improve sales and marketing processes with a few prompts. Communicate AI use and strategy with the team. Take the damn session! It’s great.”
Week 2 - Business Equation to Effectively Use AI
AI scales whatever system you already have. Let's make sure that system is right.
Here's the truth most AI workshops skip: AI doesn't fix broken systems, it amplifies them. So before we turn anything on, we build the business equation that connects your strategy to execution.
You'll work through the performance excellence principles that make AI actually useful: understanding your customer's real "job to be done," recognizing that 85-96% of your problems are process issues (not people issues), and mapping the core workflows (marketing, sales, delivery, HR, and leadership) where AI can compress time. This is the foundation that makes everything in Weeks 3 and 4 work.
You'll walk away with
The business equation that connects your strategy to execution — so AI amplifies the right system
A walkthrough of the AI builder landscape and how to choose the right tools for your team
Hands-on experience building SOPs using AI voice-to-structure methods and compressing recurring workflows
Meeting summarization and action-tracking techniques you can use the same week
“Today made me think about how much time I’m wasting and why I never ‘have enough’ time. [My biggest takeaway is] fractional integration, I can’t do it all at once. Absolutely do it!”
Lead yourself first. Then make AI permanent.
Week 4 - Leadership & Strategy
This is the week most AI programs don't have and it's the one that changes everything.
We start with you. Not your team, not your org chart… you. AI as a personal leadership tool: running your own 360 review, using AI coaching, building reflection loops with AI notetakers, checking your blind spots, and preparing for critical meetings by running simulations before you walk into the room. If you aren't hands-on with AI personally and professionally, it will never find its way into the core of your business.
Then we go strategic. You'll see how AI plugs directly into the strategic process (competitive analysis, scenario planning, identifying your moat, stress-testing your positioning) so you're not just approving AI budgets, you're using AI to make better decisions about where the business goes next.
We close by building the operating system that makes it all stick: AI principles your team can follow, a community of practice with real rhythms (workflow audits, prompt sharing, AI lunch & learns), and clear ownership so adoption doesn't die the week after the program ends.
You'll walk away with
Personal AI leadership practices: coaching, reflection loops, blind-spot checking, and meeting preparation
Hands-on experience using AI for strategic analysis — competitive positioning, scenario planning, and decision support
An AI principles guide built from what you've learned across all four weeks
A community of practice framework — workflow audits, prompt sharing, adoption rhythms, and clear ownership to sustain momentum
“[My biggest takeaways are:] Personal coach recognizes my weaknesses. Develop a plan to offset those weaknesses. A tool to get time back and sound smarter in the process. You’d be crazy to not go to this — it can be life changing.””
What Past Participants Are Saying…
This Program Is For You If:
You're leading a $500K–$5M business and your team is already using AI — you're just not sure how, or whether it's safe
😳
You've been to an AI demo or workshop and walked away thinking "That was interesting… but what do I actually do with it?"
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You're tired of hearing "we should use AI for that" from your team without any clear plan, governance, or accountability
😬
You know AI matters, but you don't have time to become a technologist — you need the executive-level version, not the engineering one
😵
You want a system your team can follow — not another "innovation day" that produces excitement but no lasting change
🙄
WHAT YOU’RE REALLY GETTING
This isn't a course. It's an implementation sprint.
When organizations hire us to come in and build an AI operating system from scratch, the engagement starts at $72,000.
When we deliver this content as a full-day intensive, it runs $10,000.
This program is the same curriculum, structured over 4 weeks so you can implement as you learn with between-session actions, deliverables after every session, and time to actually install what you're building.
Your investment: $997
🎯
Four 2-Hour Live Sessions
One per week, blending teaching, guided exercises, and real-time application to your business.
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Between Session Actions
Designed to keep momentum building so transformation happens in the work, not just the room.
AI Tool Integrations
Hands-on demo of the tools your team can use, not a slideshow about what's possible.
🔨
Executive-Level
Built for leaders who already think strategically. This sharpens your lens, it doesn't start from scratch.
🧠
Led by the Levership Team
The AI Leadership Advantage is facilitated by Matt Symes and Chris Johnston, founder and CEO of Levership. They are operators who have worked inside hundreds of service businesses across Canada.
Chris leads AI implementation at Levership and has facilitated AI training for over 350 executives and business owners. He shows you the exact workflows he uses to run a business at the executive level with AI integrated into every layer of operations.
Matt brings the business systems lens. As the architect of Levership's management operating systems, he understands what breaks when businesses scale and exactly where AI creates the most leverage for leaders who are already running hard.
Between them, they've seen what works, what doesn't, and what leaders actually need to stop working in the business and start working on it.
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Absolutely stunned with how much time I am wasting to only achieve mediocre results compared to what I could be. Do yourself a favour and register."
— Kim Myers, Access Labels
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Very relevant topic and fantastic delivery. Worth its weight in gold. As a small organization, the first applications following this session are going to take tasks away from overworked staff and help create a better balance."
— Ryan Hudecki
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Informative, engaging and mind-opening. I came in scared of the power and ethics of AI and left understanding that like every other advancement in society, it is about how we use it and how we harness it for good. DO IT! Matt combines an engaging presentation style with real world practical examples."
— Blake Duffy
4 Weeks to Start Outputting 30% More Without Adding 30% More Work
8 total hours. That's less time than you'll spend this month on work AI could do in minutes. The difference is, after this program, you'll know exactly which work that is and how to compress it.
Most executives spend 10–15 hours a week on work that AI can compress by 50–70%. That's 5–10 hours back per week.
At a conservative $100/hour, that's $500–$1,000 recovered every week.
This program costs $997.
(It pays for itself in the first two weeks)
April Cohort Session Dates:
April 9, 4:15 - 6:15 PM AT
April 15, 4:15 - 6:15 PM AT
April 22, 4:15 - 6:15 PM AT
April 28, 4:15 - 6:15 PM AT
STILL ON THE FENCE?
Ask yourself this:
How many hours did you spend last week on work AI could have done or done better? Proposals. Research. Meeting prep. Emails. Operational admin.
If the answer is more than 2 hours, this program costs you nothing. It gives you everything back.
You have three options right now:
Option 1: Keep running at this pace, buried in operational work, telling yourself you'll get to the strategic stuff next quarter. (Things won't slow down.)
Option 2: Keep watching your team use AI without understanding what it's doing, whether it's safe, or whether it's helping or hurting your business.
Option 3: Spend 8 hours over 4 weeks and become the leader who uses AI to work on the business, not just in it.
The gap between leaders who know how to use AI and those who don't is widening every month. The question isn't whether to learn this. It's whether you do it now or six months from now after watching your competitors do it first.
“Was skeptical but the energy and presentation of options and processes really brought me to realize the amount of areas this could save time and create a better process. [My biggest takeaways are:] Time savings, the importance of judgement, varying use of AI in all areas of our business model. I believe this can really improve performance on and off the ice."
— Dave Brown, Otters Hockey“Very informative, so much more than just a conversation on AI. I think my biggest hesitation to use AI was that I 'didn't need' it, but it's clear how wrong I was.”
— Tj Hawkins“My mind is on fire with started areas to focus… first, the principles document. These tools will give me more time for connection with people. I have been using AI for a while. Early buyer and I have learned so much more. Just do it. Embrace moving with purpose."
— Shelley Curtis“You would be making an obvious mistake not attending Matt's session!"
— Scott MacLeod, Pumphouse BrewingQuestions? Email our CEO directly at Chris.johnston@levership.com or book a 15-minute call with the team.