4-Week Live Program · Online · 2-Hour Sessions
If You've Been Too Busy to Learn AI… That's Exactly Why You Need To
Integrate AI into your business while you're running it. This is an online, 4-week training program built for busy owners and their teams.
Only 4 spots left.
2,100+
Business Leaders Trained
4
Live Sessions
8 hrs
Total Time Investment
What This Is:
Four live sessions over four weeks.
Each one teaches you something specific and has you build something real for your business, using your actual workflows.
By the end, you have real actions to amplify your business with AI. Not a list of tools to try. A system your team can follow.
It's 8 hours total. Most owners recoup that in the first week.
You're running a real business.
AI should be making that easier.
It's not. Yet.
Who This Is For:
You’ve Tried. It Hasn’t Clicked.
You've opened the tools. You've typed the prompts. The outputs don't sound like you, don't fit your workflows, and nothing has actually changed in how your business runs.
You Don’t Have Time to Learn it All
You're running a $500K–$5M business. You need the executive version (governance, strategy, and practical workflows) not a tutorial built for someone with an IT department.
Your Team is Using AI Without You
Your team is already using it, but you're just not sure what they're doing with it, whether it's safe, or whether it's creating more risk than it saves.
You Want it to Stick This Time
You're not looking for another "AI course" that leaves everyone fired up and nothing changed by Tuesday. You want a system your team will actually use six months from now.
Here’s Exactly What You’re Getting
Four live sessions. One per week. Each one builds on the last and each one produces something you can use immediately.
Week 1: Foundations — The rules that make AI reliable.
Most AI use is inconsistent because there's no framework behind it.
You'll learn the prompting system (RICCE + 10-80-10) that turns unpredictable outputs into ones you can count on.
Plus the governance principles that protect your team and your data.
Week 2: Business equation —Amplify the right system
AI doesn't fix broken systems. It makes them louder.
Before you automate anything, you'll identify where your business actually loses time and map exactly where AI compresses it across marketing, sales, delivery, and operations.
Week 3: Core process areas —Learn to install AI across your whole business
Walk through every part of your business that eats time: Content, proposals, hiring, onboarding, meeting prep, client updates.
You'll see the specific AI moves that compress each one, with tools you can hand to your team that same week.
Week 4: Leadership & strategy — Make it permanent
Use AI to lead better, not just work faster.
You'll learn to build the operating system that keeps adoption going after the program ends: an AI principles guide, ownership structure, and the strategic applications (competitive analysis, scenario planning, decision support) that belong at your level.
"I've attended many AI conferences. This was the first one where I could actually apply what I learned."
Matthieu Bourque — ONB
What Participants Are Saying
"I got 4 pages of questions and action items for my business and my home. Even if you can't see a role for it in your org, you will by the time it's finished."
Robin Thompson, Vertex Solar Solutions
"Informative, thought provoking, and inspiring. [My biggest takeaways are] the vast array of AI platforms, the need to get ahead of the curve, how difficult challenges can be addressed more easily with AI. This is an absolute must session for any business leader in the world today."
Scott Oakman, GTHL Canada
"Informative, thought provoking, and inspiring. [My biggest takeaways are] the vast array of AI platforms, the need to get ahead of the curve, how difficult challenges can be addressed more easily with AI. This is an absolute must session for any business leader in the world today."
Scott Oakman, GTHL Canada
"After hearing Matt at the Brewing Conference last March in Fredericton, I knew I had to get up early to be here. [My biggest takeaways are] the real examples and use cases. How to use AI as a thinking partner rather than a search tool. How to empower my people to get more work done, more efficiently."
Amber Richards, Amber Effect
"Exceeded my expectations. You will not get a gain if not process driven. Leaders have to be intentional about AI deployment in their businesses. AI is a teammate. Book it!"
Sheena Young, Young's Lobster
"Loved it. The gains from AI don't have to be massive to be successful or profitable. Clear your schedule."
Sarah Delaney, BFD Consulting
Only 4 spots left
Here’s What You Get and What it Costs
The program
4 live online sessions, 2 hours each. One per week. You show up, you leave with something real.
What you leave with
A working AI system. Principles your team can follow. Workflows installed across your business. Not a certificate, a capability.
Who’s in the room
Business owners/executives/founders and their leadership teams. Bring whoever needs to hear this. One seat price covers your team.
What you leave with
A working AI system. Principles your team can follow. Workflows installed across your business. Not a certificate, a capability.
$1,497
Per company. Bring your leadership team.
→ Session 1 — Mon May 26 — 3:15 PM ET
→ Session 2 — Mon June 2 — 3:15 PM ET
→ Session 3 — Mon June 9 — 3:15 PM ET
→ Session 4 — Tue June 17—3:15 PM ET
Questions first? Email Chris directly at Chris.johnston@levership.com or book a 15-minute call.
Be Honest With Yourself
Stay the Course
Keep doing what you're doing. Watch the gap between AI-enabled leaders and everyone else get wider every quarter. Tell yourself you'll get to it soon.
Figure it out alone
Keep experimenting without a framework. Keep letting your team use AI without governance. Keep getting inconsistent results and wondering why it's not working.
Led By
Operators Who Have Built What They Teach
Matt Symes
FOUNDER, LEVERSHIP
13 years building the strategy and systems that make businesses run without their owners. AI is the most powerful tool he's ever had to do it and this is what happens when you apply transformation discipline to AI implementation.
Build the system
Spend 8 hours over 4 weeks and walk away with an AI operating system that runs inside your business. One your team will actually use and you'll actually trust.
Chris Johnston
CEO, LEVERSHIP
Has facilitated AI training for over 2100 executives and business owners. He shows you the exact workflows he uses to run a business at the executive level with AI integrated into every layer of operations.
“Absolutely stunned with how much time I am wasting to only achieve mediocre results compared to what I could be. Do yourself a favour and register."
— Kim Myers, Access Labels
“Very relevant topic and fantastic delivery. Worth its weight in gold. As a small organization, the first applications following this session are going to take tasks away from overworked staff and help create a better balance."
— Ryan Hudecki
“Informative, engaging and mind-opening. I came in scared of the power and ethics of AI and left understanding that like every other advancement in society, it is about how we use it and how we harness it for good. DO IT! Matt combines an engaging presentation style with real world practical examples."
— Blake Duffy
8 hours. 4 weeks.
An AI system that actually runs
Spring cohort starts May 26. 4 spots left.
“Was skeptical but the energy and presentation of options and processes really brought me to realize the amount of areas this could save time and create a better process. [My biggest takeaways are:] Time savings, the importance of judgement, varying use of AI in all areas of our business model. I believe this can really improve performance on and off the ice."
— Dave Brown, Otters Hockey“Very informative, so much more than just a conversation on AI. I think my biggest hesitation to use AI was that I 'didn't need' it, but it's clear how wrong I was.”
— Tj Hawkins“My mind is on fire with started areas to focus… first, the principles document. These tools will give me more time for connection with people. I have been using AI for a while. Early buyer and I have learned so much more. Just do it. Embrace moving with purpose."
— Shelley Curtis“You would be making an obvious mistake not attending Matt's session!"
— Scott MacLeod, Pumphouse BrewingSuccess story
“Hey Matt,
Just thought I would give you an update on our AI projects. I finished building our virtual dispatcher. Made some real interesting progress – its fully integrated with our ERP system….
We have handled over 700 calls since the last week in January – over 90% positive sentiment and 85%+ success rate getting the transactions created.
Pretty cool stuff – you were the inspiration.”
Ron, workshop attendee