The Title

The tagline

A leading question or statement that makes your client realize you know what they need.

A statement that says ‘

you need this thing because…’ you want to achieve/feel/become...

(So you can // transformational desire)

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“We have improved the therapist value-add time with our customers from 43% per week to an average of 86% per week. Our cycle time, receiving a referral to invoicing, has decreased from 34 days to less than 10 days in most cases. These are just two of the strategic planning projects that have improved [our] delivery of customer service and has had significant impact on our bottom line net profit. We are now in a position to expand our business.”

- Nicola MacNaughton | Successful Exit of Occupational Concepts

Tangible value stack

Here’s what you get in this freebie

Exactly what it is (key takeaway) - ideally with some sort of clear ROI attached (time, money, X factor)

But you also get … (emotional value stack)

What they’ll achieve with it (emphasize a transformation)

Andrew Wheelock

“We've doubled our sales and are on track to be 3x by the end of the year, and I attribute a lot of it to the lessons we learned in this program.”
Laura Kanaan | MDW Law

“They have changed our lives and our family's lives. Don't hesitate - count yourself very lucky and dive in with both feet"
Syd Vanderpool | SydFit Health Centre

“In 30 minutes, they found us $70,000. We now are doing more in a week than we were doing in a month”