Turn your “people list” into a revenue engine in 90 days.
On-demand workshop replay for founder-led service businesses that want clarity, cadence, and a realistic approach to relationship based growth strategies.
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One hour of your time to unlock the key to relationship building, maintenance and nurture so you safeguard your energy, sales and growth without feeling like you’re constantly relying on cold outreach and ‘hoping and praying’.
Who this masterclass is for
This deep dive is built for mid-career founders and executives of $500K–$5M service businesses who have traction, a small team, and too many dependencies on the owner.
You’ll love this if you’re saying things like:
“We know who matters—what we lack is a system to do proper outreach consistently.”
“I keep doing the high-stakes touch points myself (and then I fall behind).”
“Our partners could unlock growth—if we aligned properly and I just don’t have the bandwidth to make that happen”
“I want this to run without me being the bottleneck and I want to run it with good people.”
Why this matters (now)
Most strategies don’t fail in the boardroom. They fail in the handoff—because relationship management isn’t operationalized.
Inside Levership we treat Customer = #1 asset, map the process, then book the work for the next 90 days. This replay shows you exactly how to do that.
If the speed of change outside your company outpaces the speed of change inside, irrelevance is what follows.
This is a fast, practical way to increase your internal speed—by lining up the relationships that drive execution.
What’s covered in the masterclass
Identify & Prioritize
A quick diagnostic to surface your critical customers, high-potential partners, and internal linchpins—the few relationships that create outsized results.
Map the Value
Use a simple Attribute Map to see where you must be great (and where you can be intentionally average) to serve those relationships well.
Design the Cadence
Turn relationships into process: owners, frequency, channel, and desired outcome—then book it in the calendar for the next 90 days.
Measure What Matters
Tie touchpoints to a small set of KPIs so you can review weekly and adjust—no bloated dashboards required.
Augment with AI (Safely)
The 10–80–10 rule: you set intent (10), AI drafts/logs (80), you review/decide (10). Human judgment stays in the loop.
Why Levership?
Levership is built by seasoned operators who combine rigorous business systems with deeply human leadership. We’re anti-hype, pro-execution—and we care about building companies that work without breaking the founder.
“Scale requires alignment. Scale requires coordination.
This replay shows you how to get both—by operationalizing the relationships that drive results.”
Meet the Levership Team:
Matt Symes, Levership Founder
With extensive experience in business strategy, process improvement, and leadership development, Matt has spent his career transforming organizations from struggling operations to industry leaders.
He has helped scale a CPG firm from $20M to $155M, turned a $42M construction company into a $180M powerhouse, and led the transformation of a global IT firm that doubled revenue in just under three years. His work in the Francophone education system helped make it the fastest-improving system in Canada and the 8th fastest in the world.
Matt believes that smart strategy beats sheer hustle every time—and he’s here to prove it.
Chris Johnston, CEO of Levership
Chris Johnston knows that great businesses aren’t built on buzzwords—they’re built on process, leadership, and smart decisions. As CEO of Levership, he helps small businesses attract the right clients, increase profitability, and build systems that free founders from the weeds.
With a track record of scaling, pivoting, and driving real growth, Chris has led businesses through high-impact transformations. As CEO of Bulletproof, he doubled revenue in just under three years, partnering with Levership founders Matt and Mark Symes to align leadership and execute game-changing strategies.
After two years leading cybersecurity sales at Microsoft Canada, Chris returned to his passion—helping small businesses grow smarter, faster, and more sustainably.
It’s not just the hour of deep dive, but included will be some critical tools so you can start implementing and executing your key relationship process immediately:
Your Key Relationships Map — clarity on the 20–40 relationships (customers, partners, team, advisors, suppliers) that actually move the business.
A value-exchange view — where each relationship creates/erodes value so you can double-down or reset.
A 90-day touchpoint cadence — booked in the calendar with owners, so it happens without you chasing.
Simple KPIs — what to measure weekly so you can see traction (not just activity).
An AI-assist play — how to use AI as a centaur (human in the loop) to scale consistency without “switching your brain off.”
What you’ll walk away with
How fast can I implement this?
You’ll leave with a draft plan you can tighten in one working session, then load straight into your calendar for the next quarter.
Is this “just relationships” or is it strategy?
It’s both. Relationships are how strategy executes. This is the bridge from plan to performance.
What if I’m skeptical of AI?
Good. We are, too. That’s why we use AI as amplified intelligence—never autopilot. You stay in control.Get the Class + Worksheets
FAQs
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What founders are saying …
Andrew Oland,
Moosehead Brewery
“We only have so much capacity to get stuff done. And we want to be working on the most important things. They reinforce the importance of really truly finding what the most important things are.”
Syd Vanderpool,
Syd Fi
“It has really affected our ability to not just grow but do it in a way that is manageable mentally, which has been really good for family life”
Phillip Robinson,
Trunk 7 Contracting Ltd.
“We were a very reactive company. We didn’t have a whole lot of processes in place, the time management skills were probably not the best, so this created a lot of bottle necks. Turns out we don’t have to struggle with those, there are ways around that”