The 30-Minute Framework That Turns the Wrong Clients Into the Right Ones

Most small business owners lose 20% of their capacity serving customers who aren’t just unprofitable—they cost them money to serve. This 30-minute on-demand masterclass shows you exactly how to upgrade your client list.

You Built a Business. Now It Owns You.

You're working 60-hour weeks. Revenue looks good on paper. But your accountant keeps asking uncomfortable questions about profit.

Here's why:

You're stuck serving the wrong customers.

  • 10-15% are costing you money (not breaking even—actively draining margin)

  • 30-40% would give you more work, but you've never asked

  • Another 25% have the revenue but make your life miserable

  • Your team is burned out serving clients who don't respect your process

The result? You're too busy to take on good clients. Too exhausted to grow. Too trapped to take a vacation.

And there's no system to fix it.

You don't know:

❓Which customers are actually profitable

❓Why your best clients keep buying from you

❓How to clone your ideal customers

❓What to say when firing the bad ones

So you keep saying yes to everyone. And the cycle continues.

What if you could identify your most profitable customers in 20 minutes?

Not with a consultant charging $5,000. Not with a fancy CRM you don't have time to learn.

With a simple framework you can implement today.

✅ The Customer Matrix – Plot your clients on Results vs. Behaviors to see exactly who's costing you money (and who's one conversation away from becoming your best client)

✅ The L Strategy – Three specific conversations that unlock $50K-$500K in hidden revenue from your existing client base

✅ Mailbox Money – How to fire your bottom 10% of clients in a way that delights them and makes you money in referrals

✅ Email Templates Included – Cut implementation time from 2 hours to 10 minutes with copy-paste templates

In this free 30-minute training, you'll learn:

By the end of this training, you'll have:

  • A completed roadmap showing which 10% to fire (and how to do it profitably)

  • The characteristics of your top 5% (so you can find more of them)

  • Three conversations to have this week that unlock hidden revenue

  • Tools to eliminate the busywork

No fluff. No 90-minute pitch deck.
Just the frameworks and how to use them.

Who am I?

I'm Matt Symes. Over 13 years, my firm has:

  • Generated over $50 million in revenue

  • Unlocked $1 billion+ in productivity savings for companies

  • Worked with 600+ organizations on 2,300+ transformation projects

  • Built a $35 million portfolio across 11 businesses (health, law, coffee, construction, and more)

Most transformations? $250K-$500K investments over 6-36 months.

This training unpacks the first step—for free.

Because here's the truth: I spent years doing high-touch transformations for companies willing to bet 2X their annual profit that we'd turn them around.

The pattern was always the same:

Before we could grow their business, we had to fix their customer mix.

One accounting firm:

$1.5M revenue, $0 profit. We identified 12% of clients in the "fire zone." They transitioned them out. Same revenue. $350K to the bottom line in one year.

A commercial electrical contractor:

One client giving him $40K/year. We helped him ask: "Why don't I get all your business?"

The client managed 27 buildings. He thought the contractor was too busy.

One conversation. $40K → $180K the next year.

This isn't theory. This is the exact system we use with businesses paying us six figures.

And I'm giving you the foundation—the 20% that drives 80% of the results—in 30 minutes.

Stop paying to work with customers who don't value you

30 minutes. On-demand.

Just the framework that helped 600+ businesses unlock $1 billion in productivity.

What you'll get:

  • Customer Matrix template (Excel + Google Sheets)

  • L Strategy conversation scripts (3 versions)

  • Quick wins checklist (what to do this week)

FAQs

  • Yes. There's a paid program ($997 for 4 weeks) if you want the complete system, but the training has zero obligation. Take the frameworks and run.

  • 23 minutes. You'll pause twice to do exercises (10 minutes total). Budget 40 minutes if you want to complete your matrix while watching.

  • Nope. Just a spreadsheet (we'll give you the template) and a list of your customers. ChatGPT helps but isn't required.

  • The matrix still works—you'll plot customer segments/personas instead of individual names. We cover this in the training.

  • In the last 10 minutes, I explain the full Revenue Rhythm program. If you're interested, great. If not, you still keep all the frameworks.

  • I've done this with coffee shops, law firms, construction companies, healthcare clinics, consultancies, SaaS companies, and landscapers. The pattern holds across verticals.