4-Week Live Program · Online · 2-Hour Sessions
If You've Been Too Busy to Learn AI… That's Exactly Why You Need To
Integrate AI into your business while you're running it. This is an online, 4-week training program built for busy owners and their teams.
Only 4 spots left.
2,100+
Business Leaders Trained
4
Live Sessions
8 hrs
Total Time Investment
What This Is:
Four live sessions over four weeks.
Each one teaches you something specific and has you build something real for your business, using your actual workflows.
By the end, you have real actions to amplify your business with AI. Not a list of tools to try. A system your team can follow.
It's 8 hours total. Most owners recoup that in the first week.
Who This Is For:
You're running a real business.
AI should be making that easier.
It's not. Yet.
You're running a real business.
AI should be making that easier.
It's not. Yet.
Who This Is For:
You’ve Tried. It Hasn’t Clicked.
You've opened the tools. You've typed the prompts. The outputs don't sound like you, don't fit your workflows, and nothing has actually changed in how your business runs.
You Don’t Have Time to Learn it All
You're running a $500K–$5M business. You need the executive version (governance, strategy, and practical workflows) not a tutorial built for someone with an IT department.
Your Team is Using AI Without You
Your team is already using it, but you're just not sure what they're doing with it, whether it's safe, or whether it's creating more risk than it saves.
You Want it to Stick This Time
You're not looking for another "AI course" that leaves everyone fired up and nothing changed by Tuesday. You want a system your team will actually use six months from now.
Here’s Exactly What You’re Getting
Four live sessions. One per week. Each one builds on the last and each one produces something you can use immediately.
Week 1: Foundations — The rules that make AI reliable.
Most AI use is inconsistent because there's no framework behind it.
You'll learn the prompting system (RICCE + 10-80-10) that turns unpredictable outputs into ones you can count on.
Plus the governance principles that protect your team and your data.
Week 2: Business equation —Amplify the right system
“Excellent, a lot deeper than I am currently using AI. [My biggest takeaways are] to improve prompts, dive deeper into NotebookLM, and easily improve sales and marketing processes with a few prompts. Communicate AI use and strategy with the team. Take the damn session! It’s great.”
You'll walk away with
The skills to build a business equation that connects your strategy to execution — so AI amplifies the right system
An understanding of the AI builder landscape and how to choose the right tools for your team
The skills to build SOPs using AI voice-to-structure methods and compressing recurring workflows
Meeting summarization and action-tracking techniques you can use the same week
Week 3 - Core Process Areas
Learn how to install AI across every part of your business that eats time.
We walk through every major process area in your business and show you exactly where AI compresses time in each one.
Marketing: Content creation workflows, thought leadership positioning, and how AI has fundamentally changed the inbound funnel. You'll see how to go from a voice-recorded idea to a polished LinkedIn post that's 70-90% complete (the same workflow we use at Levership).
Sales: AI applied to every stage of the pipeline, from lead sourcing and prospect profiling, to proposal and RFP acceleration, to conversion coaching using personality insights. You'll see how to prepare for meetings in minutes, build competitive analysis on demand, and get proposals out the door faster.
Delivery: AI as a paperwork shredder. Production planning, daily operations, job updates, and the admin tasks that consume your team's capacity, compressed so your people can focus on the work that actually requires them.
HR: Better job ads, values-based interview questions, AI-assisted onboarding design, pay band benchmarking, and performance development. Plus workforce planning for the hybrid team of humans and AI working together.
You'll walk away with
AI techniques for each stage of your sales pipeline — from lead sourcing to proposal to conversion
Skills to create content creation workflows: voice capture → AI draft → human refinement
Hands-on experience with prospect profiling, competitive analysis, and meeting preparation using AI
AI applications for HR — recruitment, onboarding, pay benchmarking — you can bring to your team immediately
“Today made me think about how much time I’m wasting and why I never ‘have enough’ time. [My biggest takeaway is] fractional integration, I can’t do it all at once. Absolutely do it!”
Week 4 - Leadership & Strategy
Lead yourself first. Then make AI permanent.
This is the week most AI programs don't have and it's the one that changes everything.
We start with you. Not your team, not your org chart… you. AI as a personal leadership tool: running your own 360 review, using AI coaching, building reflection loops with AI notetakers, checking your blind spots, and preparing for critical meetings by running simulations before you walk into the room. If you aren't hands-on with AI personally and professionally, it will never find its way into the core of your business.
Then we go strategic. You'll see how AI plugs directly into the strategic process (competitive analysis, scenario planning, identifying your moat, stress-testing your positioning) so you're not just approving AI budgets, you're using AI to make better decisions about where the business goes next.
We close by building the operating system that makes it all stick: AI principles your team can follow, a community of practice with real rhythms (workflow audits, prompt sharing, AI lunch & learns), and clear ownership so adoption doesn't die the week after the program ends.
You'll walk away with
Personal AI leadership practices: coaching, reflection loops, blind-spot checking, and meeting preparation
Hands-on experience using AI for strategic analysis — competitive positioning, scenario planning, and decision support
The ability to build an AI principles guide from what you've learned across all four weeks
A community of practice framework — workflow audits, prompt sharing, adoption rhythms, and clear ownership to sustain momentum
“[My biggest takeaways are:] Personal coach recognizes my weaknesses. Develop a plan to offset those weaknesses. A tool to get time back and sound smarter in the process. You’d be crazy to not go to this — it can be life changing.””
AI doesn't fix broken systems. It makes them louder.
Before you automate anything, you'll identify where your business actually loses time and map exactly where AI compresses it across marketing, sales, delivery, and operations.
Week 2: Business equation —Amplify the right system
AI doesn't fix broken systems. It makes them louder.
Before you automate anything, you'll identify where your business actually loses time and map exactly where AI compresses it across marketing, sales, delivery, and operations.
What Past Participants Are Saying…
Success story
“Hey Matt,
Just thought I would give you an update on our AI projects. I finished building our virtual dispatcher. Made some real interesting progress – its fully integrated with our ERP system….
We have handled over 700 calls since the last week in January – over 90% positive sentiment and 85%+ success rate getting the transactions created.
Pretty cool stuff – you were the inspiration.”
Ron, workshop attendee-
Absolutely stunned with how much time I am wasting to only achieve mediocre results compared to what I could be. Do yourself a favour and register."
— Kim Myers, Access Labels
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Very relevant topic and fantastic delivery. Worth its weight in gold. As a small organization, the first applications following this session are going to take tasks away from overworked staff and help create a better balance."
— Ryan Hudecki
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Informative, engaging and mind-opening. I came in scared of the power and ethics of AI and left understanding that like every other advancement in society, it is about how we use it and how we harness it for good. DO IT! Matt combines an engaging presentation style with real world practical examples."
— Blake Duffy
This Program Is For You If:
You've been to an AI demo or workshop and walked away thinking "That was interesting… but what do I actually do with it?"
You're leading a $500K–$5M business and your team is already using AI — you're just not sure how, or whether it's safe
You're tired of hearing "we should use AI for that" from your team without any clear plan, governance, or accountability
You know AI matters, but you don't have time to become a technologist — you need the executive-level version, not the engineering one
You want a system your team can follow — not another "innovation day" that produces excitement but no lasting change
“Was skeptical but the energy and presentation of options and processes really brought me to realize the amount of areas this could save time and create a better process. [My biggest takeaways are:] Time savings, the importance of judgement, varying use of AI in all areas of our business model. I believe this can really improve performance on and off the ice."
— Dave Brown, Otters Hockey“Very informative, so much more than just a conversation on AI. I think my biggest hesitation to use AI was that I 'didn't need' it, but it's clear how wrong I was.”
— Tj Hawkins“My mind is on fire with started areas to focus… first, the principles document. These tools will give me more time for connection with people. I have been using AI for a while. Early buyer and I have learned so much more. Just do it. Embrace moving with purpose."
— Shelley Curtis“You would be making an obvious mistake not attending Matt's session!"
— Scott MacLeod, Pumphouse BrewingLed by the Levership Team
The AI Leadership Advantage is facilitated by Matt Symes and Chris Johnston, founder and CEO of Levership. They are operators who have worked inside hundreds of service businesses across Canada.
Matt has spent 13 years building the strategy and systems that make businesses run without their owners. AI is the most powerful tool he's ever had to do it. This program is what happens when you apply transformation discipline to AI implementation.
Chris leads AI implementation at Levership and has facilitated AI training for over 350 executives and business owners. He shows you the exact workflows he uses to run a business at the executive level with AI integrated into every layer of operations.
Between them, they've seen what works, what doesn't, and what leaders actually need to stop working in the business and start working on it.
4 Weeks to Start Outputting 30% More Without Adding 30% More Work
8 total hours. That's less time than you'll spend this month on work AI could do in minutes. The difference is, after this program, you'll know exactly which work that is and how to compress it.
This program costs $1,497.
(It pays for itself in the first two weeks)
Spring Cohort Session Dates:
May 26, 4:15 - 6:15 PM AT
June 2, 4:15 - 6:15 PM AT
June 9, 4:15 - 6:15 PM AT
June 17, 4:15 - 6:15 PM AT
STILL ON THE FENCE?
Ask yourself this:
How many hours did you spend last week on work AI could have done or done better? Proposals. Research. Meeting prep. Emails. Operational admin.
If the answer is more than 2 hours, this program costs you nothing. It gives you everything back.
You have three options right now:
Option 1: Keep running at this pace, buried in operational work, telling yourself you'll get to the strategic stuff next quarter. (Things won't slow down.)
Option 2: Keep watching your team use AI without understanding what it's doing, whether it's safe, or whether it's helping or hurting your business.
Option 3: Spend 8 hours over 4 weeks and become the leader who uses AI to work on the business, not just in it.
The gap between leaders who know how to use AI and those who don't is widening every month. The question isn't whether to learn this. It's whether you do it now or six months from now after watching your competitors do it first.
Questions? Email our CEO directly at Chris.johnston@levership.com or book a 15-minute call with the team.